Are you a fan of activewear? Then you’ve probably heard of Fabletics, the popular brand co-founded by Kate Hudson. Recently, Fabletics opened a brand-new storefront at Classen Curve, which is in the heart of Oklahoma City. I was beyond honored to photograph the grand opening event. Let me tell you, it was a blast!

I am always humbled to be trusted by any brand, let alone an international one like Fabletics. The energy and enthusiasm surrounding the grand opening event were palpable, and it was clear that Fabletics has a devoted following. A line of customers waited in anticipation for several hours before the store officially opened its doors.

One of the things I love about photographing brand events is the opportunity to showcase the brand’s unique identity. For Fabletics, this meant capturing the bold, bright colors and modern aesthetic the brand is known for. Fabletics’s unique approach to activewear, emphasizing high-quality materials and innovative design, was on full display at the new storefront. From the custom fitting area to the product displays, every detail was carefully curated to reflect the Fabletics brand.

But it wasn’t just about the aesthetics – the grand opening event was also about celebrating the brand and connecting with customers. People were trying on clothes, taking photos with friends, and participating in various activities and giveaways. It was a whole experience!

Overall, photographing the grand opening of a Fabletics storefront was a fantastic experience, and I was honored to be a part of the event. If you’re a fan of activewear or just love discovering new shops in Oklahoma, I highly recommend taking some time to walk around Classen Curve. This is the perfect spot for date night with your love or brunch activities with the girls. You will find locally-owned shops and world-renowned brands like Fabletics.